About this report

Why we conducted this report

EcoOnline has previously conducted surveys in the Nordic region to assess workers attitudes and perceptions of health and safety in the workplace. The goal of these surveys was to identify key challenges and issues, as well as areas of opportunity on a diverse range of topics.

In order to expand on these insights, we worked with Origo Group to conduct research in North America (USA and Canada) and in the UK and Ireland. While the goal of understanding workers views on safety in the workplace remains unchanged, we also wanted to identify any regional differences.


Methodology

The survey was conducted online by Origo Group in April 2025, with questions prepared by EcoOnline. The survey was carried out online using web panels, targeting workers 18-65 in the USA and Canada. Overall, 1,059 responses were received from the USA and Canada.

See below for a detailed breakdown of the demographics.


Demographics

Region breakdown

Region
Responses
Data collection
North America
1,059
April 2025
UK and Ireland
1,038
April 2025
Nordics
3,602
January 2025

Country breakdown

Countries
Responses
% of region total
USA
631
60%
Canada
428
40%

Gender breakdown

Gender
NAM
USA
Canada
Man
48%
45%
51%
Woman
52%
55%
49%

Age breakdown

Age
NAM
USA
Canada
18-34
36%
37%
34%
35-49
34%
34%
35%
50-65
29%
29%
31%

Sector breakdown

Sector
NAM
USA
Canada
Private
61%
57%
66%
Public
39%
43%
34%

Role breakdown

Role
NAM
USA
Canada
CEO
7%
6%
9%
VIP or C-Level
5%
5%
5%
Middle Manager
13%
11%
15%
Team/ Unit Manager
9%
8%
10%
Employee
66%
69%
61%
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